NEWS

LIMA unveils new entry and judging process for 2019 awards

Published on: 5th December 2018

Online entry and expanded judging panel designed to promote worldwide participation and recognition.

The International Licensing Industry Merchandisers’ Association (LIMA) has unveiled its 2019 International Licensing Awards programme, which features a revamped online submission process, a broad judging panel drawn from around the world and a new, exciting list of award categories. In its 33rd year, The LIMA International Licensing Awards have long defined high achievement in international licensing innovation and creativity.

Maura Regan, president, LIMA, commented: “Celebrating licensing programs that generate revenue, extend reach, and increase relevance is crucial to driving the global growth of the industry. These seemingly small changes to the awards programme are designed to deliver significant impact – greater and more diverse participation to truly reflect the breadth and depth of the licensing community.”

Last year, LIMA received 700 submissions – more than ever before – with a record 42% from outside the US. In 2019, the all-digital entry form aims to support that trend with even more entries from across the globe. The judging process has been moved completely online– eliminating New York travel requirements, allowing for a more globally diverse panel.

Additionally, 2019 will introduce five new award categories, bringing the total to 24 categories, including the Community Choice Award introduced last year. New to the 2019 awards are Best Collaboration, Newcomer Award and three new retailer awards – Best Retailer for a Corporate Brand, Best Retailer for an Entertainment Brand and Best Retailer for Lifestyle, Fashion or Sports.

To enter the 2019 International Licensing Awards, please visit limalicensingawards.org.

The deadline for entries is 1st February 2019. Winners will be honoured at a ceremony during the 2019 Licensing Expo in Las Vegas in June.

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