GP Flair and Moose Toys have created an eBay auction in aid of the Toy Trust Big Cambridge Challenge.
The limited edition figure, Jenny Penny, has also been created in celebration of the 1000th design of a Shopkins character,
YouTube sensation Tiana from Toys And Me has been enlisted to be the face of the auction and kicked off the bidding with a special launch video announcing the opening of the eBay auction of Jenny Penny on June 28th. The auction will remain live for 10 days and will close on July 9th with the winner being announced soon after. All proceeds from the auction are being donated towards the Big Cambridge Challenge.
Nic Aldridge, marketing director of Flair Plc, commented: “The Toy Trust and its annual challenges are close to Flair’s heart and what better way to help boost fundraising than with a special auction of a one-off Shopkin. So we were thrilled when our colleagues at Moose Toys agreed to this collaboration. In less than a day the auction has already leapt up to over £1,000. So we are very excited to track the auction as it progresses”.
Matt Jones, head of special events at the BTHA also commented: “We are delighted with the initiative and inventiveness that Flair has shown with this Limited Edition auction. This special fundraising idea is an inspiration to other teams and will no doubt produce more creative ideas for the future.”
If you would like to follow the Limited Edition Shopkin and perhaps place a bid, visit the eBay site here.