Hardy will now head up Oxfordshire-based Trends UK’s marketing team and brings with her many years of toy industry experience, most recently as marketing services director at GP Flair. The new role at Trends will include overall responsibility for all aspects of the marketing strategy and range planning including above and below the line activities such as TV advertising, PR and exhibitions.
Graham Spark, commercial director of Trends UK said: “We are delighted to welcome Lindsay to the team. She brings with her a wealth of experience that will be incredibly beneficial to us and we feel privileged to have her on board. Lindsay’s appointment also represents an important stage in the development of the company and one which we believe will enable Trends to build on its position as one of the foremost suppliers of science and creative kits in the UK.”
Commenting further Hardy said: “I am incredibly excited about my new role at Trends UK. This move represents a new era in my career in the industry I have lived, loved and worked in for almost three decades. All I can say is that I can’t wait to get stuck in and give the role my all.”
Having been a valued member of the GP Flair team, a further comment was given by GP Flair managing director Simon Hedge: “I have had the personal good fortune to work with Lindsay over many years, and fully understand that for everyone there comes a time for new challenges. With this in mind I speak on behalf of all at GP Flair in thanking Lindsay for many years of loyal support and wishing her all the very best for the future.”