Cake and Cheeky Little Media have announced the appointment of licensing and merchandising agents to represent the new animated production.
Lisle International in the UK and Ireland and The Fusion Agency in Australia will be responsible for seeking out partner licensees in all core categories. They will introduce the property to companies at the London and Nuremburg Toy Fairs at the end of this month.
Produced by Cake, Cheeky Little Media and Mighty Nice Productions, Bottersnikes and Gumbles is a Netflix original title co-produced with CBBC in the UK and Seven Network in Australia. Seven Network has already started airing the series, while CBBC is set to broadcast in July 2016. Netflix will premiere the series globally across all markets in 2016 except for Australia and the UK, which will join Netflix in 2016 and 2017 respectively.
Ed Galton, CCO and managing director at Cake, commented: “The response to Bottersnikes and Gumbles has already been overwhelming. Everyone who discovers it is charmed and amazed.”
David Webster, creative director at Cheeky Little Media, added: “This property is really dear to our hearts and has been since we read the books as kids. We now look forward to seeing it take flight as a brand.”
Francesca Lisle-Grimshaw from Lisle International said: “We are very much looking forward to working with both Cheeky Little Media and Cake on Bottersnikes and Gumbles. The animation is extremely entertaining and we think it will translate fantastically well into merchandise.”