LICENSING NEWS

Lisle International brings Masha and The Bear to the UK

Published on: 24th October 2012

Brand licensing agency Ink has announced that Lisle International has been appointed to lead the UK licence programme for European property Masha and The Bear.

Masha and The Bear is already a successful enterprise across Europe, where the adventures of Masha and The Bear are already a firm favourite. Played out in short episodes of award winning CGI, the storyline creates a hilarious sitcom that is adored by the core audience of 3 to 6 year olds and parents alike. The success of the shows has seen the creation of a licensing powerhouse with 40+ active licensees across Europe and over 400 Masha inspired products in the market place.

With the TV series being successfully adapted for the UK, Masha and The Bear will become a part of Lisle’s portfolio with the team ready to talk with prospective licensees.

Gayle Tarrant from Lisle said: “We are delighted to be working so closely with Ink and Masha and The Bear. The episodes that make up the TV series are truly inspirational, being funny and heart-warming at the same time. We believe that this property is perfect for all manner of sectors and look forward to speaking with prospective partners.”

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