LICENSING NEWS

LiteBulb Group launches new Moshi Monsters playsets

Published on: 13th September 2012

Cartoon Stripz is set to launch this October.

Cartoon Stripz offers children colourful ‘snap & twist’ characters and props designed to develop their creativity. Children can snap and twist the Monsters out of the frame and walk their characters around the set, creating imaginative stories.

Embracing the online aspect of the Moshi Monsters brand, Cartoon Stripz will encourage children to create their own cartoon episodes and upload photographs and videos to www.CartoonStripz.com to win monthly prizes.

Designed and manufactured in the UK, Cartoon Stripz will be available from major retailers in October, including Toys R Us, Hamleys and Next. Available in three sizes, the small sets are ideal for party bags, while the medium and large sets include colourful scenery, which can also be downloaded from the Cartoon Stripz website.

Creator Paul Conisbee explained: “We wanted to give kids the opportunity to create a physical, interactive Moshi Monsters world. Our research team of school children loved the ‘snap & twist’ model and the opportunity to get creative with their favourite Moshi characters.”

Dave Tovey, consumer products manager at Mind Candy, said: “We’re looking forward to working with LiteBulb Group and think the Moshi Monsters Cartoon Stripz will be great fun for kids.”

RECENT ARTICLES

Bratz is back with special 20th anniversary dolls

Wild response to PlayMonster UK’s #FairiesForNature campaign

Disguise recruits pair to lead EMEA market growth

Supporters flock to back Clive Wooster’s Follow the Seagulls walk

Ross Thompson joins Steamforged Games as head of trade marketing

Lego and Queer Eye reveal fabulous new set featuring the Fab Five

BLE collaborates with Products of Change to spotlight sustainability

Independent Toy & Gift Show to be rebranded for 2022

New roles added to the Toy World recruitment section

Exclusive: Pings can only get better – Toy Barnhaus