Children’s toy brand has revamped the packaging of its award-winning Paint Sticks product.
The brand, which launched in 2016, has retained all of its colourful aspects on its Classic, Metallic and Day Glow packaging but has added a number of new features on both the front and back. ‘Product in action’ images have been added as well as technique pictures and how-to-use diagrams, making it easier for consumers to understand exactly how Paint Sticks work.
Lara Alcock, sales and marketing director at Little Brian, commented: “We are delighted with how impressive and colourful the new packaging looks. We spent time discussing with customers the important features they felt our packaging lacked. The revamp has done exactly what we wanted it to do, all the features have been retained and we have also added in a number of key messages.”
“Now, when people pick up or see Paint Sticks, they know exactly how they look and work. Prior to the revamp, Paint Sticks have been extremely well received and we only anticipate the new packaging will help take the product to the next level.”