NEWS

Little Brian revamps Paint Sticks packaging

Published on: 21st December 2017

Children’s toy brand has revamped the packaging of its award-winning Paint Sticks product.

The Little Brian team made the decision to make changes to the Paint Sticks packaging after liaising with customers.

The brand, which launched in 2016, has retained all of its colourful aspects on its Classic, Metallic and Day Glow packaging but has added a number of new features on both the front and back. ‘Product in action’ images have been added as well as technique pictures and how-to-use diagrams, making it easier for consumers to understand exactly how Paint Sticks work.

Lara Alcock, sales and marketing director at Little Brian, commented: “We are delighted with how impressive and colourful the new packaging looks. We spent time discussing with customers the important features they felt our packaging lacked. The revamp has done exactly what we wanted it to do, all the features have been retained and we have also added in a number of key messages.”

“Now, when people pick up or see Paint Sticks, they know exactly how they look and work. Prior to the revamp, Paint Sticks have been extremely well received and we only anticipate the new packaging will help take the product to the next level.”

RECENT ARTICLES

Asmodee turns to TikTok for Dobble brand campaign

Craft Buddy launches 2020 Christmas Crystal Art range

WHSmith requests rent decrease from landlords

Zee Productions

Zee Productions celebrates 1st anniversary with new puzzles

BlogOn Xmas Conference to go virtual

Maxi Toys acquired by King Jouet

Rubies and Bristol Novelty to merge

DreamToys transitions to digital event

Intu Trafford Centre up for auction

Basic Fun’s Pound Puppies partner with Dogs Trust