LICENSING NEWS

Little Brother Books unveils spring/summer range

Published on: 10th May 2021

The collection of mid-year annuals and gaming guides from Little Brother Books includes titles for top toy and gaming brands to refresh toy retailers’ offerings.

Little Brother Books (LBB), the UK’s leading publisher of children’s annuals is set to bolster the market with its 2021 spring/summer range of six hugely popular titles.

Launching in May will be three Fun, Play and Learn titles, including L.O.L. Surprise!, Barbie and World of Dinosaurs, as well as three Ultimate Gaming Guides – GamesWarrior’s Ultimate Guide to Fortnite, Roblox and Minecraft.

All six titles have entirely new content created exclusively by Little Brother Books and will delight fans of these hugely popular toy and gaming brands over the summer months.  Each with an RRP of £5.99, the books are available now. With strong listings already in Amazon, TJ Morris, Sainsbury’s, Smyths Toys and other book retailers, the collection provides an indicator of LBB’s success in driving the annuals category forward across the wider market and reinforces its No.1 status in the annuals sector. LBB firmly believes high visibility at retail is key to driving impulse sales and has been successful in placing thousands of dedicated FSDUs, as well as POS material, in major retailers.

Matthew Reynolds, MD at Little Brother Books, commented: “Our mid-year annuals and Gaming Guides launching this season are testament to our success in refreshing this market and I’m thrilled that we have six titles to delight parents and children alike this summer with six of the hottest properties in the market. Despite 2020’s challenges, Little Brother Books once again dominated the annuals market, and we retained our position as the number one publisher in this sector for the third consecutive year with unrivalled distribution for our leading brands. 2021 is shaping up to be even more successful with other major retailers coming onboard, as well as exciting new brands joining our portfolio.”

To find out more, contact Little Brother Books on 01392 982082 or books@littlebrotherbooks.co.uk.

The full LBB range can be viewed on the company website here.

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