The toy and gift distributor has announced the addition of the brands to its portfolio.
Avenue Mandarine consists of a selection of puzzles, games, arts and crafts products all designed in France for pre-school children and their parents. The Decopatch Cats Kit enables children to discover the Decopatch universe. There are over 86 lines in the UK range from Avenue Mandarine.
Luke de la Mare, Little Concepts founder, commented: “Avenue Mandarine is a beautiful French children’s brand with an amazing design identity. We are delighted to be partnered with Madly SAS to bring the brand to the UK and Ireland toy and gift markets.”
Alongside Avenue Mandarine, Little Concepts will also be representing another Madly SAS property, the Maildor brand of stationery and gift lines.
Angeline Ribadeau, export manager for Madly SAS, said: “We know both the Avenue Mandarine and Maildor brands will be a success in the toy and gift market. As part of the Clairefontaine group, we have a great design and manufacturing team behind us, making sure we produce products we are proud of. Little Concepts is a perfect fit for launching the brands into the market. We are looking forward to a strong partnership.”