Character Options is growing its B2C exhibition diary this year, starting with the National Pet Show in London this weekend.
The show is taking place at London’s Excel and will see thousands of visitors over the period.
Little Live Pets will be the focus of Character’s stand with many new products on display including birds, butterflies, mice and turtles. Details of the new Snuggles My Dream Puppy will also be released, increasing awareness ahead of the August launch of this animatronic pup.
Mark Hunt, marketing manager at Character Options, commented: “Over the last three years we have increased our presence at consumer shows and are really seeing the benefits. B2C exhibitions are an excellent way of allowing the consumer to experience our brands first hand. The National Pet Show is spot on the target market for our Little Live Pets range, so we encourage everyone to come along and meet our adorable new collection.”