Little Tikes and Butlins join forces

Published on: 1st May 2014

Little Tikes has partnered with Butlins to support its brand new ‘Just for Tots’ short breaks.

Little Tikes is one of a handful of leading children’s brands chosen to help drive consumers to the popular Butlins seaside resorts, by providing visitors with fun and memorable experiences with its famous Tikes Town creation. The breaks targeting families with pre-school aged children will be held during term time and are designed to offer children an engaging, entertaining and educational experience. Little Tikes has secured an experience zone at all 12 breaks taking place in 2014.

Providing pop-up play zones, Tikes Town will feature a fleet of Cozy Coupes and driving track, whilst also introducing guests to Little Tikes brand new Spring launches including playhouses, slides and trikes. Butlins resorts expect to attract up to 60,000 guests to its 12 ‘Just for Tots’ breaks.

Michelle Lilley, head of marketing for Little Tikes, comments: “We’re delighted to be able to support Butlins on the launch of its brand new four night ‘Just for Tots’ breaks. Our experience within the pre-school market, has meant we’re able to help provide the type of experience that will support the under-fives and encourage families to visit time and time again. By providing a fantastic Tikes Town, we not only offer children the chance to interact and play together, but allow parents to understand the toys that really spark kids’ imaginations and encourage learning.”

The four night Monday to Friday ‘Just For Tots’ shorts breaks take place from April through to September on selected dates at Butlins Bognor Regis, Minehead and Skegness  resorts. For more information, please visit: or

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