Little Tikes and LadBaby partner to create viral Cozy Coupe video

Published on: 13th May 2021

The latest video features Mark surprising wife Rox with a giant custom-made Cozy Coupe, after telling her she had a brand-new car waiting for her in the garage.

Little Tikes has partnered with one of the UK’s favourite influencer families, LadBaby, to create a special one-off video in celebration of the iconic Cozy Coupe.

The viral video, which aired over the recent Bank Holiday weekend, was a natural partnership following regular Cozy Coupe appearances in a selection of the YouTube family’s most famous videos, including one viral clip that saw LadBaby take his little boy through a makeshift drive-through in the classic toy car.

The latest video featured Mark surprising wife Rox with a giant custom-made Cozy Coupe, after telling her she had a new car waiting for her in the garage. The video was shared across the LadBaby Facebook, Instagram, TikTok and YouTube channels, and to date has received over 3m views, plus more than 200,000 shares, comments and reactions across all videos. In the video, the mum and dad duo reference the Little Tikes Cozy Coupe being the UK’s best-selling car. Fans of the family took to the comments to share their delight at the video, with some expressing their desire to see a life-size version put on the market to buy for themselves.

Michelle Lilley, head of marketing at Little Tikes UK, said: “When we heard that Mark and Rox were fans of the brand, we couldn’t wait to start working with them. Encouraging families to get out and play is at the core of what we do at Little Tikes, and to work on a fun prank to get one of the best comedy families outside and playing was great. We’re currently enjoying strong sales across our outdoor lines. We know the British weather can be unpredictable, but we’re noticing people snapping up big outdoor items much earlier, ensuring they are prepared for the sunnier days ahead.”


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