NEWS

Little Tikes calls the tune with new My Real Jam musical toys

Published on: 6th August 2021

The new musical toy range features a realistic DJ table, electric guitar, keyboard, acoustic guitar and drums, and is available now.

Little Tikes is drumming up support for a brand new range of musical toys which combines all the interactive features of musical and role play, as well as encouraging brain development and boosting children’s confidence.

Available now and aimed at children aged years plus, each toy in the My Real Jam range comes with four superstar play modes; play with the band, free play, solo jam and play any song which uses Bluetooth so kids can play a song of their choice. Parents can also control when it’s time to pump up the music and rock out, or listen to mellow beats with the volume control feature on each of the toys in the range.

The My Real Jam range includes My Real Jam DJ Table, Electric Guitar, Keyboard, Accoustic Guitar and Drums, and each of the items in the range comes with packaging that doubles up as a carry case so little ones can take it on the road with them wherever they go.

The My Real Jam DJ Table includes a realistic DJ table which has a working turntable and dials so children pretend they’re mixing records. The My Real Jam Electric Guitar includes a realistically designed electric guitar and strap and, when tilted, speeds up the music..

The My Real Jam Keyboard enables kids to play with the pre-loaded track or their favourite song through Bluetooth and comes with a microphone so they can record their voice and play it back while hitting the right notes on the keyboard.

To complete the full band set-up is the My Real Jam Drum Set which comes with two drumsticks, realistic drum pads, hi-hat and cymbal.

Siblings and friends can also join the band with the My Real Jam Guitar Battle Set and My Real Jam Big Bundle Gift Set. The My Real Jam Big Bundle Gift Set comes with a My Real Jam Electric Guitar, My Real Jam Keyboard and My Real Jam Drum Set, meaning a trio of friends can get a band together.

Michelle Lilley, head of marketing UK for Little Tikes, said: “We’re delighted to bring the My Real Jam range to the UK market. We are sure kids will have hours of endless fun imitating their favourite musicians and playing along with their favourite bands. Music is a great way for children to grow and get creative, and by providing these toys we aim to encourage children to express themselves and build their confidence”.

The launch is being supported through a heavyweight media, PR and social strategy throughout autumn 2021 and beyond.

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