Little Tikes has collaborated with the king of the car customising world to launch its latest new ride on, the Sport Racer.
Yianni Charalambous, owner of Yiannimize and star of Dave’s Yianni Supercar Customiser is used to wrapping cars in excess of £200k for the likes of Niall Horan, Gordon Ramsey and Anthony Joshua to name but a few celebrities.
The video which has been launched on the star’s YouTube channel to his 1m+ subscribers shows Yianni and his team of elite customisers completely transform the new Sport Racer with a flip colour wrap, well placed to be parked outside Harrods.
The campaign now calls for fans of Yianni and Little Tikes to enter a creative competition customising the new Sport Racer and Cozy Coupe. The competition is live at littletikes.com/yiannimize-competition/ until the 20th November 2018.
Michelle Lilley, head of marketing for Little Tikes, commented: “When the nation’s superstars turn to Yianni with their prized Lamborghinis and Ferraris to work his magic, it made perfect sense to enlist his help to create a one of a kind Sport Racer to feature in our showroom. The video showcases the new product in a fun way to Yianni’s fans.”
Yianni Charalambous, commented: “Whilst a complete change from my usual supercars, we wanted to apply our same treatment to give it a finish that gave it as much credibility on Kensington High Street as it does in the playground. The brand is iconic and everyone has such fond memories of the Cozy Coupe – it was important to treat this new Sport Racer with the respect the line-up deserves.”