Gerry joined Little Tikes in 1997 while the brand was under the ownership of Rubbermaid. He continued in the role through the Newell Rubbermaid merger as well as its acquisition in 2006 by MGA Entertainment. It is this experience that has seen Gerry take the pivotal role for the management and development of the brand across Europe.
Before joining Little Tikes, Gerry enjoyed 18 years as marketing manager for Matchbox toys. Starting in the days when Matchbox was produced in Hackney and run by Les Smith and Jack Odell, Gerry began as product manager on plastic kits.
He then managed the die-cast range, including the ‘Models of Yesteryear’ range and was influential in acquiring the Dinky brand along with Nick Austin in the mid 80s. Gerry stayed with the Matchbox brand through its acquisition by Tyco Toys until 1995.
Andrew Laughton, MGA Entertainment, UK managing director, said: “Gerry’s journey and longevity through the toy industry proves conclusively he is someone who has huge passion, support and loyalty for the brands for whom he works and for the toy industry in general. He will be sorely missed here at Little Tikes.”
Gerry plans to enjoy his retirement with his wife of 39 years, Francesca, who has also recently retired from a long career as a teacher. Gerry and Francesca have three children and are looking forward to spending some of their free time pursuing their love of travel.