The company’s weekend breaks at Butlin’s are set to hit a record number of visitors in 2016, as the partnership is signed for another year.
Little Tikes is one of a handful of leading children’s brands which were chosen to help deliver memorable experiences at Butlin’s Just For Tots breaks in 2016.
Doubling year-on-year since its launch in 2014, the Tikes Town attraction will host 100 live activity days from March to December 2016. The four night short breaks take place on selected dates at Butlin’s Bognor Regis, Minehead and Skegness resorts.
With the Tikes Town presence continuing to grow throughout the Butlin’s resorts, it now includes an indoor Little Tikes play area, an outdoor Little Tikes Race Track, Little Tikes Scooter hire across the resorts and Little Tikes Water Tables in the pools. Tikes Town will continue to feature a fleet of Cozy Coupes and driving tracks, playhouses, slides and trikes, whilst also introducing guests to Little Tikes’ new launches for 2016.
Michelle Lilley, marketing manager for Little Tikes, commented: “Tikes Town at Butlin’s Just For Tots has proven itself over the last two years to be a winner all-round, and we are excited to be building on this partnership with a continued high profile presence in 2016.”