The company has launched the new outdoor range, Fun Zone, with a national multi-channel marketing campaign.
It follows research, commissioned by the brand and launched in national media ahead of the key Easter period, which found that children are spending less than four hours outside a week.
The Bring Back The Outdoors campaign includes an indoor/outdoor media play date to showcase the brand’s extensive range to press and bloggers. A social media campaign and website content hub will be filled with loads of things to do outside, from walks and trails to explore with trikes to handy parenting tips from child expert, Emma Kenny.
The campaign will also be underpinned by a heavyweight advertising campaign across TV and digital – plus widespread macro and micro influencer and blogger engagement – for key lines including the new Fun Zone range and the Fountain Factory Water Table.
The Fun Zone line includes Splash Face, Tumblin’ Tower, Dual Twister and Drop Zone. Each of the products has a water play element to get children outside.
Michelle Lilley, head of marketing for Little Tikes, commented: “The importance of outdoor play has always been central to the Little Tikes brand. Our wide range of outdoor products, from items such as our Turtle Sandbox (celebrating its 40th birthday next year) to our brand new Fun Zone line, offer every type of play for little ones. This year, we wanted to really celebrate the great British outdoors and encourage families to make the most of it – even if this is in spite of the not-so-great British weather.”