Little Tikes launches Little Baby Bum toy line at Hamleys event

Published on: 12th February 2020

Guests were invited for an exclusive first look at the full range of toys on Sunday 9th February.

Little Tikes welcomed media, influencers and celebrity guests Gemma Atkinson, Gorka Marquez and their daughter Mia, to an exclusive breakfast event to celebrate the launch of the brand-new Little Baby Bum range of toys.

Guests were invited for a first look at the full range of toys on Sunday 9th February where they were treated to entertainment from performers of the Little Baby Bum stage show, who were singing the recognisable nursery rhymes. There was also cookie decorating and soft play, plus guests were able to have their photo taken on a 180-degree photo booth.

Guests were invited to pose for a picture with Twinkle the Star and Buster the Bus, who were at the event for an exclusive meet and greet. The toy range features musical storybooks, a Wheels on the Bus Scoot, Twinkle the Star and Buster the Bus plush, all aimed at engaging and educating children through music and play.

Andrew Turner, acting head of marketing UK for Little Tikes, said: “We had a fantastic morning celebrating the launch, we wanted to pull out all the stops to showcase this much-loved range and it was great to see so many children playing with the new toys and meeting Buster and Twinkle. We’re confident the products will be a huge hit.”


Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!

Little Tikes launches Rescue Tales for autumn/winter

PoundToy launches ‘authentic’ new TV campaign

The Point.1888 appoints Hornby’s Aurélie Dilain-Waclawski

John Lewis retains cautious outlook despite greatly improved first half results

YouTube’s Vlad & Niki surpasses 200m subscribers worldwide

Spielwarenmesse Toy Business Forum to bolster ToyAcademy expertise

Bratz is back with special 20th anniversary dolls

Wild response to PlayMonster UK’s #FairiesForNature campaign

Disguise recruits pair to lead EMEA market growth