Little Stiglet will front an on and offline campaign from mid-October through to spring/summer 2020.

Little Tikes has announced the latest member to its team, Little Stiglet, who becomes the new face of the Wheelz and Flyers category.

Launched on social media, this campaign will tease viewers with a series of videos showcasing the range of products within the Wheelz and Flyerz range. The videos, shot on location in London, put some of the latest products to the test. Budding aviators will see Little Stiglet take control of the YouDrive Rescue Chopper, which features auto-hover technology and working headlights.

Viewers will also see Little Stiglet get behind the wheel of Tyre Twister Lights, Slammin’ Racers Runaway Railroad, RC Dozer Racer and many more.

The campaign will be supported across Little Tikes social media channels, YouTube and an extensive press office campaign, which kicked off with gifting and a tour of London, plus meetings with journalists across national media titles to showcase the products. The campaign will also be underpinned with TV coverage.

Michelle Lilley, head of marketing, UK, Little Tikes, said: “The team has been really excited to unveil the plans for Little Stiglet and to launch the campaign. It’s been months in the planning and is set to show the product being enjoyed in an imaginative and adventurous light. We want to inspire and encourage children to be anything they want to be, and the Little Stiglet brings the element of imagination and role-play to the range.”