Little Tikes launches Springlings Surprise!

Published on: 23rd July 2019

Celebrating 50 years of play, the brand’s new pre-school line offers kids 12 cute plush characters to collect.

Little Tikes is preparing to introduce a collection of super-springy and cute plush animals this autumn. The pre-school friendly Springlings Surprise! are playful and soft characters that can be unboxed and popped from their special home with the press of a button. No batteries are required to spring the surprise animal, so kids can enjoy endless fun at playtime.

With 12 springy plush characters to collect, including Bubbly Shimmer, Pepper Spike and Tippy Twirl, kids can use the peek-a-boo eyes to guess which animal will be springing out of their home next. Combining elements of unboxing with partial blind-packs, Springlings Surprise! is being tipped by Little Tikes as ‘the latest pre-school must-have’.

Compact and durable, Springlings Surprise! are easy to transport, making them perfect for taking on trips.

Michelle Lilley, head of UK marketing for Little Tikes, commented: “We are delighted to be kicking off autumn with the launch of Springlings Surprise!. This brand-new and adorable collection of springy, plush animals combines a series of loved animals and mythical characters, and we’re expecting them to be tremendously popular over the summer holidays and throughout the gifting season.”

Springlings Surprise! will be appearing on TV, YouTube & PopJam, and will be supported through a strong PR and influencer campaign. Suitable for children aged 2+, they will retail at RRP £8.99.


The July issue of Toy World is out now

BTHA presents Golden Teddy Award to Tim Hall

Gabe Hicks appointed senior game designer at Steamforged Games

B&M sees group revenue drop 2.2% in first quarter

Smart Toys and Games releases limited edition version of Jump In

McDonald’s UK to launch Paddington Happy Meals

Beano to celebrate 85 years with new consumer products

Former US Toys ‘R’ Us executives set to face trial over 2017 bankruptcy proceedings

Richard Dickson to deliver BLE opening keynote on Barbie

Playtime PR undergoes management restructure