Little Tikes has announced the final six children chosen to be the brand’s official toy testers following a nationwide search.
The final six were chosen from over 6,000 entrants; Milley from Surrey, Riley from Devon, Malykai from London, Francesca from Cheshire, Finlay from Kent and Nilah from Essex. The finalists will ‘road test’ new and existing products from the toy makers.
The Tiny Testers will put products through their paces whilst their parents film footage of them testing the toys. Little Tikes will then add the reviews to its website and social media pages.
Michelle Lilley, marketing manager at Little Tikes, said: “The number of entries to the Tiny Testers competition was astounding and selecting the final six toy testers was incredibly hard. The final six all stood out to us because of their natural passion for play – whether that be through role play or their desire to interact with toys. We look forward to seeing how our official Tiny Testers interact with our toys and sharing them with existing Little Tikes customers and of course new customers.”
If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.
