A new partnership for 2017 has been announced.
The joint venture sees fully branded Little Tikes Play Zones established inside each of the four Diggerland parks. The Play Zones will feature the Little Tikes’ Wheelz range including dirt diggers and dump trucks, as well as outdoor products such as sand and water tables and members of the Cozy Coupe family. The launch will commence with sites opening in Diggerland Kent and Devon on 1st April, followed by Diggerland Yorkshire and Durham on 1st July for the school holidays.
The Play Zones will be underpinned by Performance Days throughout the year, where Little Tikes’ Wheelz Play Specialists will showcase RC products from the Wheelz and Flyerz range, including My First Flyer and RC Tyre Twister.
Little Tikes’ UK Brand Manager Victoria Starr commented: “We are excited to have secured this partnership with Diggerland. Our expertise within the pre-school category has meant we’re able to help provide the type of experience that will really engaged with the under 5s and add real value to families visiting this existing attraction. By providing a fantastic Play Zone, we not only offer children the chance to interact and play together, but allow parents to see for themselves how the toys really spark kids’ imaginations and encourage learning.”