Following a number of successful activities in 2016, Emma Kenny will spearhead several key campaigns for the brand this year.
“Working with Emma in 2016 showed us that UK families look to our brand for more than just toys and product information,” said Victoria Starr, UK Brand Manager. “Emma quickly added value by bringing her experience and knowledge to parents in a relatable way. It’s fantastic to welcome her back in 2017 and we’re excited at the campaigns which lay ahead.”
The ‘Get The Grow How’ campaign runs from Spring 2017, and follows four families as they embark on their journey from six months of pregnancy to six months with their new baby. The families’ video diaries can be followed on the Little Tikes social media pages and YouTube channel, with regular comment and support from Emma as they reveal the highs and lows of parenting.
“Understanding children and how they develop through play is a total passion of mine,” said Emma Kenny. “I’m thrilled to be able to take my clinical knowledge and practical experience and apply it to the global brand that is Little Tikes and their exciting 2017 campaigns.”