NEWS

Little Tikes’ Tikes Town returns

Published on: 2nd June 2014

Little Tikes returns this year with its Tikes Town roadshow, which showcases new products to families across the country.

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This Summer sees the return of Little Tikes’ popular Tikes Town. Touring the UK from May 2014, Tikes Town is bringing family fun to the masses with over 50 live activity days including Wychwood Festival and LolliBop at Hatfield House. Expected to attract over 2.5m people across all the Summer events, thousands of children will have the opportunity to enjoy this stay and play experience.

Tikes Town is designed for children to play, pretend, drive, slide and ride. Packed with lots of Little Tikes’ iconic toys including the Cozy Coupe and the Tikes Town Playhouse, parents can get involved or enjoy a break in the deckchair area outside the white picket fence, whilst their children run wild in Tikes Town.

Michelle Lilley, marketing manager at Little Tikes, said “We are really excited to be back on the road this year with Tikes Town. There is no better way to celebrate all our fun new products than to see children and parents playing, testing and enjoying them. It really is the best way to gauge enjoyment and see how children explore and interact with our products. We are really happy to say that Little Tikes has had a fantastic year so far and are delighted to bring Tikes Town back to the UK.”

Visitors can expect to enjoy some of Little Tikes’ latest trikes and ride-on products including: the Lean to Turn Scooter and the 4-in-1 Trike. Not forgetting all the racing enthusiasts, the classic Cozy Coupe racing track is also back. Other outdoor products from the recently launched Woodland play range will be on hand to entertain and amuse children, whilst the new infant pre-school soft play area, will showcase products such as Little Tikes’ award-winning Activity Garden.

Tikes Town will be appearing at the following events:

  • Butlins – Skegness, Minehead, Bognor (12 mid-week breaks throughout 2014)
  • Wychwood Festival (30th May – 1st June)
  • LolliBop at Hatfield House (15th – 17th August)
  • South Gloucestershire Show (2nd – 3rd August)
  • Bristol International Balloon Fiesta (7th – 10th August)
  • Bournemouth Air Festival (28th – 31st August)

For more information about Tikes Town, please visit: www.littletikes.co.uk.

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