NEWS

Little Tikes tips Growing Garden range for sell out success

Published on: 4th March 2021

The new Growing Garden range aims to encourage a love of the outdoors for aspiring mini gardeners alongside green fingered family members.

With summer on the horizon, Little Tikes is encouraging the whole family to play at home with its latest new launch, Growing Garden. Aimed at aspiring mini gardeners, the true-to-life range is designed for little ones with a love of the outdoors, and is an ideal range of toys to enjoy alongside green fingered family members.

Michelle Lilley, head of marketing UK for Little Tikes said: “Growing Garden is one of our favourite new launches to date and we’re expecting it to be a sell-out success. We know how much kids love getting mucky in the garden and Growing Garden will let little ones feel part of the gardening fun and help to teach about sustainability and the environment as well as keeping them entertained.”

Featuring a Watering Can & Gloves for tending to newly planted seeds, the collection also includes a Garden Hand Tools Bag for storing all the smaller gardening essentials. A Large Tool Set contains all the bigger tools every budding gardener needs, including a shovel, rake and garden hoe, and there’s also a Wheelbarrow and Shovel; the wheelbarrow is designed with an easy-rolling front wheel which allows for endless hours of gardening fun.

All sets include a Gardening Tips Booklet to help kids learn as they go, and the Growing Garden product boxes are dual-use and can be turned inside out and transformed into planters. Little Tikes is looking forward to seeing what kids (big and small) create.

The addition of the Growing Garden further extends the Little Tikes outdoor and roleplay range which already features the iconic Gas ‘n Go Mower, Turtle Sandbox and market leading water tables, the Fountain Factory and Magic Flower. With the last year forcing families to stay at home, Little Tikes is thrilled to be extending its range of toys which are perfect for play at home.

The launch is being supported by PR, digital advertising, social media and influencer activity.

For more information, visit www.littletikes.co.uk.

RECENT ARTICLES

The July issue of Toy World is out now

BTHA presents Golden Teddy Award to Tim Hall

Gabe Hicks appointed senior game designer at Steamforged Games

B&M sees group revenue drop 2.2% in first quarter

Smart Toys and Games releases limited edition version of Jump In

McDonald’s UK to launch Paddington Happy Meals

Beano to celebrate 85 years with new consumer products

Former US Toys ‘R’ Us executives set to face trial over 2017 bankruptcy proceedings

Richard Dickson to deliver BLE opening keynote on Barbie

Playtime PR undergoes management restructure