Company has announced its presence at Jamie’s Oliver’s food and music festival The Big Feastival 2017.
As part of its ongoing 2017 experiential marketing activities, Little Tikes is hosting an interactive stand at this year’s Big Feastival, running 25th-27th August, to promote its new 2-in-1 Food Truck to the 60,000 attendees.
Supported by leading children’s cookery school Splat Cooking, Little Tikes will provide children’s cookery workshops for kids aged 3-7 years at the event, with the aim of driving passion and excitement about healthy food. The stand will include a life-sized pop-up Piaggio Food Truck, complete with striped canopy and cooking implements, from which Splat Cooking will host classes throughout each day.
Class attendees can get hands-on making recipes created and hosted by Splat Cooking Founder Beverley Glock. Each attendee will receive a Little Tikes branded chef’s hat and recipe card too. 2-in-1 Food Truck toys will also be available on the stand for children to play with.
In addition, Little Tikes is set to launch a Tasty style Cooking Up Creations You Tube channel where young followers can post as they bring recipes to life from the comfort of their own homes.
Little Tikes’ marketing manager Michelle Lilley commented: “Launching a toy as exciting as the new 2-in-1 Food Truck demanded an equally fun activity and The Big Feastival is the perfect fit to get kids passionate about healthy food on the go. Splat Cooking’s years of experience in this arena makes them the perfect partner to bring our new product to life.”