NEWS

Little Tikes to rebrand to Big Tikes in honour of 50th birthday

Published on: 1st April 2019

To celebrate its landmark year in the toy industry, Little Tikes has today revealed a brand-new name.

The popular kids’ brand will now be known as Big Tikes. As it celebrates its milestone birthday, the brand believes its experience – coupled with sheer quantity of product ranges – more than justifies its transformation from Little Tikes to Big Tikes.

The strategic rebranding also follows the announcement of the brand’s 50th birthday year objective; encouraging people to Play Big.

A new logo and a series of fresh marketing assets have been created to roll out across all brand channels and social media on April 1st.

Michelle Lilley, head of marketing, UK, commented: “We’ve been Little Tikes for five decades and as we celebrate our 50th year we thought it was the perfect time for a ‘big’ change. The brand has grown immensely over the years and we feel the brand name needs to reflect just that.”

Please note: this was published as an an April Fools.

RECENT ARTICLES

Exclusive: Sam Muxworthy, ‘The Girl from Aunty’, on setting up an eCommerce business

Exclusive: 8th Wonder discusses plans and preparations for Christmas and 2021

The Entertainer donates 22,000 toys to the Big Toy Appeal

Enchanted Wood closes its doors

Ant and Dec showcase new game In for a Penny on Instagram

Sega partners with Retail Monster in the UK for Sonic’s 30th anniversary

Penguin Random House and National Trust partner on Peter Rabbit festive fun

Exclusive: Gary and Duncan Grant on The Entertainer’s partnership projects

12,000 jobs at risk as Debenhams stores set to close

New board game initiative for students in partnership with Tomy gets underway