LolliBop showcase new Lumi products

Published on: 13th February 2012

The first LolliBop Mini Disco took place at London’s Ministry of Sound venue yesterday to showcase the new Vivid light-up make and create jewellery and accessory range.

The LolliBop team pulled off an action packed programme of activities for children 3 – 10 years, and demonstrated new Lumi products; the Glo Necklace, Glo Bracelet and Glo Bag Charms. The LolliBop team promoted Lumi products with a box area for Lumi creative workshops and gave out samples.

The disco was attended by around 900 guests and included hula hooping workshops, character Scooby-Doo, a storytelling area and a DJ set by popular TV presenters Dick and Dom.

“This is the perfect event and brand partnership for Lumi” believes Emma Weber, licensing and marketing director from Vivid. “LolliBop have a track record of hosting sold out events for kids and parents, and the half term Mini Disco offers us the ideal opportunity to target potential Lumi girls with engaging ‘have a go’ creative sessions in one of the UK’s most famous dance venues.”



Asmodee turns to TikTok for Dobble brand campaign

Craft Buddy launches 2020 Christmas Crystal Art range

WHSmith requests rent decrease from landlords

Zee Productions

Zee Productions celebrates 1st anniversary with new puzzles

BlogOn Xmas Conference to go virtual

Maxi Toys acquired by King Jouet

Rubies and Bristol Novelty to merge

DreamToys transitions to digital event

Intu Trafford Centre up for auction

Basic Fun’s Pound Puppies partner with Dogs Trust