Playmobil engaged almost 400,000 children during its year-long partnership with London Fire Brigade. The launch of a sing-a-long video kick-started the collaboration, featuring a specialist crew of Playmobil firefighters to ensure children know who to call when they are in danger. The video was shown to pupils aged 2-5 in schools across the capital during visits from the Brigade’s education team. It was also available to watch on YouTube.
Playmobil play areas were in place at 65 free London fire station open days, attracting over 61,000 visitors. Kids could play firefighter for the day, accompanied by both real firefighters and life-sized Playmobil ones. Limited-edition London Fire Brigade versions of Playmobil Fire Brigade sets were created and sold at the events and online at Kerrison Toys, with the toy brand donating £2,300 of profits to the Brigade’s charities of choice. A Playmobil firefighter will soon be taking up residence at London Fire Brigade’s museum.
Jamie Dickinson, marketing manager at Playmobil, said: “We’ve loved working with the London Fire Brigade, it’s been a pleasure to help bring fire safety lessons to life for children. Our Fire Brigade sets have been a firm favourite for many years now, so it’s great to expand on that and encourage educational play across London and beyond.”
Chris O’Conner, London Fire Brigade’s head of community safety, added: “The Playmobil video is a fantastic resource that will be continue to be used by our Education Team and our firefighters when visiting the youngest children in nurseries and reception classes across the capital, as part of their fire prevention outreach work.”
The video is available to watch here.