NEWS

Lottie Dolls nominated in US Toy of the Year Awards 2017

Published on: 22nd November 2016

The doll is up for Action Figure of the Year and Doll of the Year.

lottie480Stargazer Lottie is nominated for Doll of the Year, and Fossil Hunter Lottie is nominated in the Action Figure of the Year category.

Lottie and Finn are based on children, and the range was created to empower children to be themselves, to be imaginative and adventurous and most of all to have fun.

The TOTY 2017 nominations are the first for Arklu, and are reflective of inclusivity and progress within the toy industry. The Toy Industry Association (TIA) has this year removed the Boy and Girl Toy of the Year categories, a progressive step which fits with the messaging from the Lottie and Finn Dolls, which is to encourage children to express their individuality through play.

Ian Harkin, managing director and co-founder of Arklu, Lottie Dolls, commented: “When we launched Lottie and Finn just four years ago, we wanted to bring an offering to the market that challenged the norms and stereotypes, we wanted our dolls to encourage and empower children all over the world. The engagement we have received from children and their parents around the world has been a hugely rewarding validation of our efforts. This nomination to be in the shortlist of the best seven within each category is a tribute to the exceptional real girls and women who have inspired both dolls nominated. Because we are self-funded, we cannot afford the huge marketing budgets the larger companies have, our business has been built by independent retailers, people who have a passion for product with values, this nomination is also a credit to them.”

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