Lottie dolls to launch #beyou campaign on International Women’s Day

Published on: 6th March 2015

The campaign, a series of year-long activities, content and events aims to build self-esteem and inspire girls to be all they can be, without limitation.Lottie-wordpress

The Lottie #beyou campaign kicks off its empowering and confidence-building message on March 8th with the release of a collection of biographies for kids available for download on the website, showcasing the achievements of great women throughout history.

Spring will also see the launch of the latest new Lottie dolls, including the astronomy-themed Stargazer Lottie (a collaboration with the European Space Agency), and Fossil Hunter (a collaboration with Trowelblazers, a team of international female palaeontologists), along with accompanying activities, events and resources, all designed to get kids engaged and inspired.

Lucie Follett, co-founder and creative director, said: “We want to expose girls to all of the options that are open to them, activities that will stimulate their minds and also keep their bodies active; science, sports and other outdoor activities, as well as fun, imaginary play. There are many ways to be a girl.”


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