LICENSING NEWS

Ludorum appoints Jazwares as global master toy partner for Chugginton

Published on: 10th May 2016

Jazwares has been appointed as the company’s new global master toy partner for the popular pre-school series.

Chuggington-480Jazwares’ Chuggington range will be unveiled to retailers this month, and will feature characters from the series which has now sold to broadcasters in over 178 countries around the world.

Products in the range will include collectible characters, playsets and feature toys. The line will move away from traditional track systems of train play and focus on the destinations in the show to allow young fans to build their own world of Chuggington and recreate their favourite adventures through imaginary play. The new toy line will be launching at retail from spring 2017, with price points to enable broad retail distribution.

Natalie Setton, managing director of Ludorum, said: “We’re delighted to be working with Jazwares to develop the new Chuggington range. It’s built its reputation on producing well designed, quality products and we have no doubt that the new toy range will be hugely popular with Chuggington fans around the world.”

“We are extremely excited to be adding Chuggington to the Jazwares portfolio,” added Laura Zebersky, Jazwares’ EVP and chief commercial officer. “The property and television show have a proven track record and combine play patterns loved by pre-schoolers. We’re looking forward to creating toys that bring the Chugginton characters to life through imaginative play.”

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