LICENSING NEWS

Luigi to join the Lego Super Mario universe

Published on: 21st April 2021

The latest extension of the Lego Super Mario product line will see a new Adventures with Luigi Starter Course join the range.

The Lego Group has announced that fan-favourite Luigi will join the Lego Super Mario universe with the unveiling of a new Adventures with Luigi Starter Course.

The set is the latest extension of the product line, the result of a partnership with Nintendo that has introduced a new way to play with Lego. Although based on traditional Lego bricks, the Lego Super Mario play experience is unique in that kids can freely build Super Mario courses and bring to life their Lego Mario and Lego Luigi figures in fun, interactive ways.

Similar to the Adventures with Mario Starter Course, the new set is an additional entry point to the world of Lego Super Mario and is compatible with the Mario Starter Course, all Expansion Sets, collectible Character Packs and Power-Up Packs. Both Starter Courses offer fans nearly limitless ways to expand, rebuild, customise and create their own action-packed challenges in a highly interactive experience with Mario or Luigi. Built with the same technology as his brother, Luigi comes with a colour sensor LCD screen to display many different reactions to movement, and a speaker that plays iconic sounds and music from the Super Mario video game series.

“We are very pleased to add Mario’s twin brother, Luigi, to the Lego Super Mario family,” said Takashi Tezuka, executive officer and game producer of Nintendo. “The addition of Luigi and Mario together creates new kinds of play. I look forward to seeing what exciting journeys kids will take with these two characters.”

“We’re so excited Luigi has arrived to help create even more Lego Super Mario adventures,” said Julia Goldin, chief product & marketing officer, the LEGO Group. “Luigi has been highly requested by fans all over the world, and we are thrilled to welcome him to this interactive playset that is really changing the way people engage with Super Mario and Lego play.”

The 280-piece Adventures with Luigi Starter Course can be built, rebuilt and combined with all other Lego Super Mario sets in many fun ways to create new Lego Super Mario worlds and continue enjoying them indefinitely. The free app, developed by the Lego Group, is compatible with all Lego Super Mario products and keeps track of scores to encourage continuous rebuilding. It offers building instructions, creative tips and a safe platform for kids to share ideas to further enhance the physical and creative play experience.

The Lego Super Mario Adventures with Luigi Starter Course is available for pre-order now, and will launch for general sale globally from August 1st.

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