At the recent Halfords supplier conference MV Sports was awarded ‘Cycles range development supplier of the year’.

L-R: Dave Poulter – Motoring Director (Halfords), Graham Stapleton – Chief Executive Officer (Halfords), Steve Knights – Group Commercial Director (Halfords), Phil Ratcliffe- Sales & Marketing Director (M.V Sports), Rob Wilkins – Cycling Director (Halfords)

The award reflects the joint initiative between both companies, which has led to the creation of an exciting and comprehensive wheeled products collection that recently launched in store.

The new range incorporates licensed and branded products spanning a wide consumer demographic.

MV sales & marketing director Phil Ratcliffe commented: “’It has been a pleasure to work with Halfords on such an important project. It is exciting to work with a such a positive and progressive customer with a clear
strategy for growth.”

Halfords buyer Matthew Banks added: “We are delighted to have presented MV Sports with a supplier award from our recent conference. It’s a testament to its new range which we think customers will really enjoy this Christmas.”