MadeForMums launches search for Top Xmas Toys 2020

Published on: 27th July 2020

Details on how to enter the MadeForMums Top Xmas Toy award can be found below. 

MadeForMums Top Xmas Toy 2020

MadeForMums has opened entries for MadeForMums Top Xmas Toy 2020. Winners will be featured, with a click-to-buy link, as Christmas must-buys in its toy review content. Last year, MadeForMums claims that its toy content brought in over 1.2m page views and drove over £380k of toy sales in the run-up to Christmas.

“Due to the coronavirus outbreak and temporary closure of our London office, we haven’t been able to run our usual MadeForMums Toy Awards this year,” commented Susie Boone, MadeForMums’ editorial director. “But we know, from brand and PR feedback, how important our Toy Awards are for Christmas sales and campaigns, so we’ve found another way to provide the MadeForMums seal of approval.”

MadeForMums’ expert, honest editorial content is highly trusted by its parent users, and boasts a high sales conversion rate from its click-to-buy links, which at 11.5% puts the company as one of Amazon’s highest conversion drivers.

Winners of the Top Xmas Toy 2020 will have the opportunity to purchase the MadeForMums Top Xmas Toy 2020 stamp to use on marketing and product collateral, which MadeForMums will further support with social media promotion.

Entries are free of charge and close on Friday 7th August. Winners will be announced in September.

The general MadeForMums 2021 Awards, to be announced in early 2021, are set to expand to include toys as well as general parenting products, although the dedicated MadeForMums Toy Awards will also run again next year – launching in early June 2021.

Toy manufacturers and PR can enter toys for the MadeForMums Top Xmas Toy 2020 by filling out a form here. For more information, contact or email Helen Brown at


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