A major three-month pre-Christmas TV advertising campaign will begin next week.
The brand has planned over 500 spots on leading commercial children’s channels in the UK and Ireland, comprising Citv, Milkshake and Sky satellite channels including Pop, Kix, Nick Jnr and Nick Toons.
In all, the 30-second long ad will be seen by an audience of more than 2.5million children and the six-figure schedule also includes a Video-On-Demand (VOD) campaign on the itv.com hub. This will see the 30-second ad strategically target children, adults and households with kids across some of ITV’s most popular VOD programming.
Magformers UK commissioned well-known Norwich-based production company, JMS Group, and Stamford, Lincolnshire, marketing agency Snap!Media to create a crisp, clean ad in which four children build a giant Magformers town.
Using split screens to demonstrate the magnetic building properties of Magformers, the children can be seen transforming flat 2D shapes into stunning 3D models as well as playing with remote-control vehicle sets.
UK managing director, David Kelly, commented: “The ad is fantastic and really shows off Magformers in an engaging and modern, clean way. Using a white background and reflective surfaces means the product really stands out. This is a major campaign to run in October, November and December and it demonstrates Magformers’ continued intent to support retailers with an extensive marketing campaign spanning TV, print, online and PoS.