The brand exhibited at the show for the first time in May.
Managing director, David Kelly, said that the show had been instrumental in helping Magformers achieve “incredible support” from Toymaster members, revealing: “After processing the orders generated at the show, I am delighted to report that we grew our number of Toymaster accounts by 527% in the first five months of 2016. Not only that, we increased turnover from Toymaster members by 657% during the same period (Jan-May 2016) which demonstrates incredible support for Magformers from independent retailers who are beginning to realise what a great product we have.”
Being based at the show’s heart in the Majestic Hotel this year has also delivered incredible results, reported David, with a 908% increase in value of orders and 218% increase in accounts opened in May, when compared directly to the same month last year.
Since March, Magformers has been offering retailers a metal FSDU and shelf screen display with media player screen to showcase their products, and it has agreed a second production run to cope with demand.