Magic Box Toys is gearing up for a second wave of major marketing activity in the lead up to Easter.
Extra TV advertising will hit terrestrial and satellite channels throughout the Easter holidays taking the total campaign to over 1600 TVR’s. In addition, Magic Box is embarking on a comprehensive campaign with Fun Kids Radio which includes two weeks of spot ads, a competition with regular on-air mentions, 100,000 MPU banners, editorial, newsletter inclusion to over 25,000 parents and social media promotion.
A video advertising campaign via Gameloft – the world’s No. 1 mobile game publisher – will generate 1m video impressions via Gameloft kids’ application games. Gameloft has 1.4m UK unique users in the kids 0-13 category and publish 50 of the most popular digital games in the UK.
Sampling activity continues for the Easter holidays when children will be able to get their hands on SuperZings at Gulliver’s and Diggerland theme parks, as well as pop up sampling locations throughout the UK. Gulliver’s is also including SuperZings in its birthday party goody bags and accommodation welcome packs.
Ben Harper of Magic Box Toys commented: “We were thrilled with the launch success of SuperZings and our ongoing commitment to marketing will continue to create buzz and excitement around the brand, ensuring it continues to be a popular collectible range through the school holidays.”