Magic Box introduces Kobots

Published on: 4th January 2013

Kobots – Dual Action Game will launch on 14th February 2013 with a large marketing investment.

Magic Box, the company behind Gogos Crazy Bones, is back with a brand new craze, in the form of Kobots – Dual Action Game.

Kobots features 48 brightly-coloured collectable figurines which attach to unique Kobot bases. The characters are split into six teams, each one with its own colours and characteristics. Each team has a home and away ‘kit’ making a total collection of 96 Kobots to collect.

Kobots figurines can be locked into their reversible bases in two ways. Connect the figurine in the ‘normal’ position to fire a low shot or reverse it to create a dramatic high shot.

The key to Kobots gameplay is which ‘Krator’ is chosen. Each team has three ‘Krators’ to collect in different thicknesses and colours. The thickness of the Krator will influence how hard or how accurately Kobots are fired during gameplay.

A packet of Kobots will contain two figurines, two bases, two stickers, one Krator and a mini game guide. Brightly-coloured collectable bags will also be available. The durable bags store and collect the Kobots. A bag pack will include two figurines, two bases and two stickers.

The Kobots Starter Pack includes a sticker album explaining the history of Kobots and details of the all the teams, characters and games. There are also two gaming devices, a ‘Kobotron’ for practicing both high and low shots, as well as a ‘Game Arena’ for challenging friends. Two figurines, two bases and two stickers complete the starter pack.

The launch will be supported by investment in TV and online advertising as well as product sampling across a variety of platforms including major kids comics. Additional marketing announcements coming soon.

Kobots are available to the UK toy trade through Esdevium Games. Please call 01420 593 593 for more details or email

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