Magic Box opens UK office as growth plans progress

Published on: 19th January 2022

The Magic Box office opening coincides with the announcement of the first members of the new UK team, hailed as a powerful force.

Pictured, left to right are Marlon, Natasha, Denise (top) and Suzie.

The company’s ambitious global growth plans progress this month as the Magic Box team moves into its new UK & Ireland office. Located at ‘Gatwick House’, it is the company’s first office in the UK.

UK managing director, Nicola Bergot, has shared details of the team who join her in the new look UK company ahead of next week’s London Toy Fair. “As we make our transition from a purely collectibles company to a toy company, we have brought in an experienced and talented team from the toy Industry,” she commented.

“Magic Box are innovators and creators; we build brands, and we generate toy trends. A dynamic toy business that owns, develops and markets all its own IP, the company already has 25 years of success in the European toy market. With a proven history of creating trends and inventing new concepts – GoGo Crazy Bones, Zomlings, the first Spice Girls photo album, and the highly success SuperThings – the company believes in the power of great product and great people, and I am delighted with these new appointments.”

Suzie Howes is appointed head of Marketing. Suzie has held several senior marketing roles in the industry; having recently worked for Epoch as head of Marketing, her career has also involved senior roles at Winning Moves, Rainbow Designs, and Vivid Imaginations. Speaking of her move to Magic Box Suzie said: “I am thrilled to be joining Magic Box at such an exciting time. The company’s expertise in collectibles is second to none, and I am looking forward to being a part of this next stage in the company’s development. 2022 will see the launch of some great new toy brands, all supported by extensive trade and consumer marketing campaigns.”

Denise Carr joins the team in the role of senior national account manager. Denise has had a successful career in nursery, toys and gifts, working in both sales and retail, most recently at Rainbow Designs and previously at PHP Gift & Baby. “This is an exciting time to join the Magic Box Team, with some amazing new product development, which I am looking forward to showcasing at Toy Fair,” said Denise. “I love using my imagination combined with my commercial knowledge, so this is a perfect synergy for me.”

Marlon Groves will be handling the company’s existing news trade business in the role of national account controller (press and wholesale). Marlon previously worked for Seymour, the company’s dedicated news trade partner.

Natasha Moore is the company’s new Customer Services & UK Office coordinator and joins the team from the health & beauty Industry where she worked in both customer services and Marketing support roles. Natasha has also held roles in the travel industry in customer services.

Magic Box continues to be supported by industry expert Foye Pascoe, who is acting in an advisory capacity.

Nicola added: “I am confident that the new team will be a powerful force in enabling us to work closely with our retail and supplier partners and build success together. This is an exciting time for the company – new products, new people and a new office to support the company’s ambition of becoming a major player in the UK toy trade.”


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