Magic Box launches new vehicle concept with T-Racers

Published on: 19th April 2021

The T-Racers ‘Mix and race’ concept allows children to design and build the cars they want by mixing and matching vehicle parts.

A completely new vehicle concept has been launched by Magic Box Toys which allows kids to swap parts to create their favourite cars, which they can then race.

T-Racers are made of five different parts which can be interchanged, forming 500 possible combinations and allowing children to personalise their cars. In Series One, there will be eight drivers to collect, including the ultra-rare X-Racer with a special chrome-like finish.

The collectible Turbo Wheel includes one articulated driver and one completely random car in multiple parts, while the eco-friendly packaging can also be used as a podium. Series One will also see the launch of two play sets – the Eagle Jump Challenge and Turbo Crane Challenge.

T-Racers are brought to life with 3D YouTube Webisodes and with the in-pack guides. Each driver is part of one of four race teams and is unique, with a set of skills and powers to help them navigate Turbo City and race to be the best of the best.  In addition, each part of the car also has a special power or characteristic.

T-Racers will launch on 9th July. The launch will be supported by a heavyweight television campaign, YouTube advertising and impactful point of sale material.




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