Magic Box releases five new MojiPops play sets

Published on: 8th August 2019

Following a strong launch in March, MojiPops will be growing as a brand with dedicated toy launches for the festive season.

Due to hit shelves in early September, five new play sets will offer children a chance to create their very own MojiPops world, as well as giving gifters added choice this Christmas.

The ‘I Like’ range will see two new additions. I Like Cupcakes lets children create an original cupcake for their MojiPops to enjoy. The interchangeable, turnable faces let kids show whether or not the character liked the cupcake. With I Like Photos, MojiPops can be turned into professional models in the photographic studio. Kids can make them up at the dressing table, pose them and shoot the camera.

Complementing the pocket money offerings is a selection of bigger play sets. The Ferris Wheel play set provides a fun day at the fair. The MojiPops can enjoy the ferris wheel, ride a scooter and eat candy floss or ice cream. The MojiPops can communicate in their own special language, emoticons; by turning their faces or exchanging them with other MojiPops, children can decide how they feel about their day out.

With the Tree House play set, MojiPops can have a picnic, watch a movie while eating popcorn, look at the stars with the telescope and sleep in bunk beds. Meanwhile, the Moji Pops Pool Party lets the characters have fun on the slide, relax in the chill-out area, dance on the dance floor or cool down with a juice.

The play sets will be supported with extra TV investment for autumn, PR, media partnerships and social media activity.


Where there’s a will…it’s the Friday Blog!

Hexbug details new products on show at New York Toy Fair

Kids@Play to distribute YuMe Harry Potter collectibles in UK

New Star Wars products for The Mandalorian series announced

Retail figures on the up following slow end to 2019

Warner Bros. Consumer Products opens new office in Poland

The NPD Group reports on 2019 global toy sales

Moose Toys raises £110,000 for RSPCA with Scruff-a-Luvs

Moose gears up for New York Toy Fair

Mattel unveils Olympic Games Tokyo 2020 product ranges