Following a strong launch in March, MojiPops will be growing as a brand with dedicated toy launches for the festive season.
The ‘I Like’ range will see two new additions. I Like Cupcakes lets children create an original cupcake for their MojiPops to enjoy. The interchangeable, turnable faces let kids show whether or not the character liked the cupcake. With I Like Photos, MojiPops can be turned into professional models in the photographic studio. Kids can make them up at the dressing table, pose them and shoot the camera.
Complementing the pocket money offerings is a selection of bigger play sets. The Ferris Wheel play set provides a fun day at the fair. The MojiPops can enjoy the ferris wheel, ride a scooter and eat candy floss or ice cream. The MojiPops can communicate in their own special language, emoticons; by turning their faces or exchanging them with other MojiPops, children can decide how they feel about their day out.
With the Tree House play set, MojiPops can have a picnic, watch a movie while eating popcorn, look at the stars with the telescope and sleep in bunk beds. Meanwhile, the Moji Pops Pool Party lets the characters have fun on the slide, relax in the chill-out area, dance on the dance floor or cool down with a juice.
The play sets will be supported with extra TV investment for autumn, PR, media partnerships and social media activity.