NEWS

Magic Box releases five new MojiPops play sets

Published on: 8th August 2019

Following a strong launch in March, MojiPops will be growing as a brand with dedicated toy launches for the festive season.

Due to hit shelves in early September, five new play sets will offer children a chance to create their very own MojiPops world, as well as giving gifters added choice this Christmas.

The ‘I Like’ range will see two new additions. I Like Cupcakes lets children create an original cupcake for their MojiPops to enjoy. The interchangeable, turnable faces let kids show whether or not the character liked the cupcake. With I Like Photos, MojiPops can be turned into professional models in the photographic studio. Kids can make them up at the dressing table, pose them and shoot the camera.

Complementing the pocket money offerings is a selection of bigger play sets. The Ferris Wheel play set provides a fun day at the fair. The MojiPops can enjoy the ferris wheel, ride a scooter and eat candy floss or ice cream. The MojiPops can communicate in their own special language, emoticons; by turning their faces or exchanging them with other MojiPops, children can decide how they feel about their day out.

With the Tree House play set, MojiPops can have a picnic, watch a movie while eating popcorn, look at the stars with the telescope and sleep in bunk beds. Meanwhile, the Moji Pops Pool Party lets the characters have fun on the slide, relax in the chill-out area, dance on the dance floor or cool down with a juice.

The play sets will be supported with extra TV investment for autumn, PR, media partnerships and social media activity.

RECENT ARTICLES

Friday Blog

More of that sort of thing…it’s the Friday Blog!

John Lewis scraps staff bonus following major cutbacks

PMI prepares to launch Series Three of its Fortnite range

Alpha Group UK’s Super Wings Summer Campaign hailed a success

Mega Show Series 2020 is cancelled

Spin Master secures licensing agreement with Riot Games

Voting now open for the Toy and Game International Excellence Awards

Toymaster issues rallying cry

Funko Europe to launch Pokemon Pop! vinyl figures

Basic Fun! appoints Emergent Retail