Magic Box welcomes Jose Vicente Savall as global commercial & marketing director

Published on: 9th March 2021

Jose Vicente Savall joins the company as it enjoys great success, spearheaded by the popular SuperThings brand.

Magic Box says the latest appointment will contribute to the company’s mission to become a leading global company in the toy industry. Jose Vicente Savall brings with him a wealth of international toy industry experience. He worked at Hasbro for 28 years in various executive roles, including general manager of several regions: Iberia, Russia, Benelux, Nordic, Easter Europe, Turkey, Greece, South Africa and MENA.

Jose Vicente arrives at a time of massive success for Magic Box thanks to SuperThings, currently the UK’s No.1 Action Figure brand in terms of Share of Units and No.2 in value. The property is also the No.1 Toy Property in Spain YTD (*Source NPD Data February 2021). The appointment is part of a new talent drive to accelerate international growth.

David Bella, chief executive of Magic Box, commented: “We are thrilled to welcome Jose Vicente to Magic Box. With his experience and the potential of our brands, such as SuperThings, and future launches including T Racers, we are confident he will be a great asset to the business, contributing to our objective of becoming a leading company in the industry.’’

Jose Vicente added: “It is a pleasure to join the Magic Box family, an innovative team filled with enthusiasm and talent. I am dedicated to the growth of Magic Box both nationally and across the globe and I look forward to the journey ahead.”

For further information, the Magic Box Toys UK team can be contacted on 01403 251286.


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