NEWS

Magic Choc business acquired by private investment group

Published on: 4th April 2014

Choc-O-Bloc, the creator and manufacturer of the award-winning Magic Choc range, has been bought by a new company formed by the original founders Stephen and Karen Lennie, funded by private investors from the Rust Group.
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The family-run business, whose distributor ran into severe financial difficulties, was saved from administration by a new group of investors keen to capitalise on growing interest in the innovative range of children’s chocolate craft products, including the Chocolate Picture Maker.

Choc-O-Bloc has since entered negotiations with Re:creation with a view to signing a new worldwide distribution agreement to meet the market demands from existing and potential customers which currently include Tesco and Toys R Us in the UK.

Stephen Lennie commented: “I am delighted that my family business has been given a new lease of life and I am really looking forward to the next exciting phase of growth for Magic Choc.”

Michael Lehrter, chief executive of Re:creation and on behalf of the Rust Group, added: “We are really excited to be partnering with Choc-O-Bloc on this exciting new venture. The Magic Choc range is hugely innovative and successfully brings together everything that children love: chocolate, creativity and fun. We look forward to negotiating a new worldwide distribution in the coming days and helping to build Magic Choc into a worldwide brand.”

Choc-O-Bloc was advised throughout by Rust Group, which had previously led the financial restructure of Re:creation Group.

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