Sales have exceeded all expectations, resulting in stock ordered for the Summer period being sold already.
Magno-Z are nine hairy, springy, stretchy magnetic characters in six colours, with over 50 to collect. Poseable, pocket-money play, the patented magnetic connectors mean that you can attach Magno-Z characters to any metal surface, and they stick together to make jewellery or hair decorations.
Feedback from kids and parents has been positive. Brainstorm recruited a band of Magno-Z Ambassadors who are creating a buzz in playgrounds across the UK. Blogger ‘Mummy Be Beautiful’ commented: “They are everywhere – on the fridge, the boys’ bunk beds and radiator.” Mum Caroline Mortimer added: “I think these would make great stocking fillers.” Reaction to the TV advertising campaign has also been positive: “we love the advert, my son said it’s the best advert on TV, they run and watch it every time it comes on.”
The TV, PR and in-store marketing campaign will continue throughout 2014, with more stock available in early August and the rest of the year.
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