IMC starts its pre-Christmas TV advertising campaign this weekend, with adverts featuring a range of the company’s best-selling lines including Funny Monkeys, the Minnie Mouse kitchen and vanity unit, Turbo Snake and Toy Story R/C car.

The  campaign will run throughout November and is expected to further drive sales across IMC’s portfolio.

IMC’s Terry Crew told Toy World: “We’re having a great year. We moved up from number 38 to number 28 in the September NPD figures, which is our highest ever ranking in the NPD chart. October was our best invoice month since the company launched in the UK, and we were delighted to have two products featured in the Dream Toys lists, Funny Monkeys and the Minnie Mouse kitchen. We’re currently out of stock on both lines, but thankfully more stock will be arriving before Christmas, as we’re expecting big demand for both products as a result of the TV advertising campaign.”