Major IMC TV campaign starts today

Published on: 9th November 2012

IMC starts its pre-Christmas TV advertising campaign this weekend, with adverts featuring a range of the company’s best-selling lines including Funny Monkeys, the Minnie Mouse kitchen and vanity unit, Turbo Snake and Toy Story R/C car.

The  campaign will run throughout November and is expected to further drive sales across IMC’s portfolio.

IMC’s Terry Crew told Toy World: “We’re having a great year. We moved up from number 38 to number 28 in the September NPD figures, which is our highest ever ranking in the NPD chart. October was our best invoice month since the company launched in the UK, and we were delighted to have two products featured in the Dream Toys lists, Funny Monkeys and the Minnie Mouse kitchen. We’re currently out of stock on both lines, but thankfully more stock will be arriving before Christmas, as we’re expecting big demand for both products as a result of the TV advertising campaign.”


Friday Blog

On a positive note…it’s the Friday Blog!

Rainbow High welcomes six new dolls

More new roles added to Toy World’s recruitment section

Zombie Kittens wins Best Variant award at UK Games Expo

Obituary: Bob Simpson

Consumers urged to ‘shop small’ for Independents’ Day Weekend

Mighty Jaxx showcases collectibles at Silverstone F1

The July issue of Toy World is out now

BTHA presents Golden Teddy Award to Tim Hall

Gabe Hicks appointed senior game designer at Steamforged Games