NEWS

Major League Baseball to exhibit at BLE 2013

Published on: 14th August 2013

Brand Licensing Europe, the Advanstar-organised exhibition, has announced that IMG is bringing its client, Major League Baseball, to exhibit for the first time this year.BLE2013-300

Major League Baseball comprises 30 teams from North America, including famous names such as the New York Yankees, the Boston Red Sox and the San Francisco Giants. One of the world’s biggest and best-known sports brands, Major League Baseball will exhibit in the Brands section of BLE, in the West Hall of London’s Olympia. Other sport and consumer brands exhibiting in the Brands section include adidas-A.C. Milan, adidas-Real Madrid, Manchester United Merchandising, Chupa Chups, Automobili Lamborghini S.p.A, NBA Europe, The Royal Ballet, Discovery, Maui & Sons and more.

Simon Gresswell, IMG Worldwide Licensing’s VP Europe, said: “We are proud to be bringing one of our longest-standing clients, Major League Baseball, and its teams, such as the New York Yankees and LA Dodgers, to BLE this year. BLE’s new format, which puts brands in their own dedicated space, was a significant influence on our client’s decision to exhibit and we are looking forward to a vibrant and successful show, as ever.”

Darren Brechin, BLE event director, said: “It is a huge pleasure to welcome such a top international brand as Major League Baseball to BLE this year. I can’t wait to see their presence on the show floor and to hearing more about the brand’s plans on this side of the Atlantic. We wish the team a very successful show.”

Brand Licensing Europe 2013 takes place from 15 – 17 October 2013 at London’s Olympia. For more information please visit www.brandlicensing.eu.

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