LICENSING NEWS

Make It Real launches new Juicy Couture collection

Published on: 14th February 2018

Fashion DIY company Make It Real raises the curtain on new creative sets featuring the fashion brand.

Make It Real has unveiled its collection of jewellery-making and activity sets featuring Juicy Couture, the LA-style fashion brand. The assortment of creative kits will be available at fashion, toy and craft retailers across the globe this spring, and will be in the spotlight alongside other new fashion-based craft and activity kits from Make It Real at New York Toy Fair 2018, Stand 6556.

Isaac Wolman, Make It Real CEO, commented: “We’re thrilled to be working with Juicy Couture on this fashionable collection of activity kits. Our mission is to empower and inspire creative kids to bring their dreams to life. The Juicy brand, synonymous with celebrating individual style and design, is the perfect partner to make this vision a reality.”

Jarrod Weber, executive vice president of brand at ABG, home to the Juicy Couture label, added: “Partnering with Make It Real provides the young Juicy Couture fan with the opportunity to design their own apparel and accessories inspired by the brand. Most importantly, these DIY kits empower young customers to explore the fashion industry professionally.”

The Juicy Couture collection from Make It Real features DIY kits that lets kids create their own wearable designs – from charm bracelets and necklaces to hair accessories – as well as fashion design sketchbooks.

Presented in packaging featuring Juicy’s signature hot pink, the range includes the following kits: Chokers & Charms, Sweet Suede Bracelets, Chains & Charms, Fruit Obsessions Bracelets, Hair Candy Accessories, Enchanted Locket Jewellery, and the Fashion Design Set.

To celebrate the launch, Make It Real is hosting a Juicy Fashion Designer Contest on its website throughout 2018. For more information, visit the Make It Real website and follow Make It Real on Facebook and Twitter.

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