Make Time 2 Play creates six new videos for campaign

Published on: 3rd March 2017

timetoplay480The videos are part of a bid to help the campaign reach 100,000 followers on Facebook.

Presented by children’s TV presenter, Anna Williamson, the one-minute videos explain the physical, emotional, creative, social, behavioural and inquisitive benefits of play.
Aiming to inform parents and carers of the benefits their children receive when playing, the videos provide a snapshot of some of the best play activities to help nurture these specific benefits.

Please see the links to the videos below:
Physical benefits of play
Emotional benefits of play
Creative benefits of play
Social benefits of play
Behavioural benefits of play
Inquisitive benefits of play

The value of play is an important message that the BTHA has been promoting through the Make Time 2 Play campaign since its establishment in 2010. The campaign also promotes the important role of toys as ‘the tools of play’ in encouraging healthy child development – an important and positive message for the toy industry. The BTHA would really appreciate support from the industry in sharing the new Make Time 2 Play videos.

The campaign currently has a strong following of more than 83,000 on Facebook and with your help we hope to reach 100,000 followers that will hear about the value of play and toys.

You can find more about the campaign on Facebook, Twitter, Instagram and via the Make time 2 Play website and free app.

For more information on the campaign or if you would like to get involved please contact


Friday Blog

Never mind the b*****ks… it’s the Friday Blog!

Argos top 12 toys 2020

Argos unveils its Top 12 Christmas Toys list

Spielwarenmesse will take place in January, says organiser

Zapf Backpack Bonanza purchase incentive launches

Toy Brokers Holdings acquires Peterkin

Exclusive: Caoss theory – Alfi Ariff on maximising your Amazon strategy

Exclusive: Magic Kingdoms – Zuru talks Sparkle Girlz

Spin Master Q2 results

Spin Master releases Q2 2020 results

Limited edition golden lion

Schleich’s 85th anniversary celebrations to kick off this month

Exclusive: Spider Global on how it can help businesses source from the Far East