Make Time 2 Play will be taking over the whole of the foyer at this year’s Toy Fair to create a vibrant outdoor play environment.
BTHA’s aim is to create an exciting atmosphere as soon as visitors enter the show, highlighting the importance of play for healthy child development and the role of toys as an integral part of that wider play experience.
“We decided to sponsor the foyer at Toy Fair to help us promote the campaign to the wider toy industry. This will highlight the work we have been doing to reinforce the message about the importance of play for the healthy development of children. Toy Fair seems like such a natural fit for us to tell this important story as people are coming to the fair to select the tools of play for the coming year,” said Kerri Atherton, communications and public affairs officer for the BTHA.
Other sponsors at Toy Fair 2016 include Bananagrams (lounge), Arklu/Lottie Dolls (bags), Funrise (lanyards), Turner (coffee lounge), UL (coffee lounge), Click (stair risers), Trends UK (floor tiles), Magic Box (You Are Here board and floor tiles) and Winning Moves (floor tiles and two pigs).